The Brand Book you must read, really!

Hello there,

Through my experience, I've read a lot of marketing and branding books and one of the books that I find really interesting and I think will help you in developing your own brand the right way is: Building a Storybrand by Donald Miller.

Most of the time business owners don’t understand how customers consume information. In Building a StoryBrand, Donald Miller tells you how to turn your brand messaging into a story. His framework is so interesting. If you're into reading to get your business information and uplevel your business I will definitely recommend the book. If not, my friend, there is always the audio book version :)

In Building a Storybrand, you’ll learn how to attract customers with your unique story : casting them as the protagonist, presenting them with a problem, and showing how your brand can help them overcome their problems which I believe is the most important part about an excellent brand strategy.

Accomplishing this will lead your customers to their own success story which will ultimately help your brand along the way. I hope you'll like it as much as I did and let me know what you think of the book if you already read or listened to it by replying to this email.

If you’ll like us to take a look at your brand, book a free call here

What do you want your customers to feel when they meet you?

Hey there,

Today, let’s dive into something that is essential for your business success: Internal Branding. Internal branding is the backbone of your brand – it shapes everything from your strategy to your marketing to how you communicate with your customers. A solid internal brand leads to a clear, consistent message, and ultimately, a loyal customer base. And while attracting customers is great, isn’t it even better to have them come back for more?

Internal branding is built on your differentiators. So, how do you stand out from your competition?

1. Your Brand Essence:

Your brand essence is the feeling people associate with your brand – it drives everything in your business. It’s the core of your brand!

For example:

• When you drive a Jeep, it feels adventurous.

• When you visit Disney World with your family, it feels magical.

What do you want your customers to feel when they engage with your brand?

2. Your Brand Values:

Your values are the principles that guide your actions and decisions. These are the non-negotiables, the things you stand for and against. Once these are defined, it becomes easier to communicate to your customers what you believe in and how you do business.

WHAT DO YOU WANT YOUR CUSTOMERS TO "FEEL" WHEN THEY GET IN TOUCH WITH YOUR BRAND?

3. Your Unique Selling Proposition (USP) – Your Brand Promise:

What makes you different? What’s your special sauce? Your USP is what sets you apart from everyone else and tells your customers exactly what they can expect from you.

4. Your Positioning:

Positioning is how your brand is perceived in the minds of your audience — your tribe. How do your customers see you?

To figure this out, ask yourself these questions:

• How is your brand positioned right now?

• How does your competition position themselves?

• What makes you different from your competition?

5. Your Brand Voice:

Your brand voice is crucial for building a connection with your customers. But to find your voice, you need to understand who your customers are. Take the time to really get to know them. Your brand voice allows you to communicate with them in a way they can relate to. The more data you gather, the more you’ll refine your voice over time. So, don’t stress too much if it evolves – it’s a journey.

I know this blog is getting a bit long, so I’ll leave you with these key thoughts for now. Join me next time when we’ll dive into external branding!

Wishing you a beautiful day, Xo, Cindy

P.S. Don’t forget to connect with me on Instagram – I’d love to chat! 💋

How To Ditch The Comparison Trap.

If you're starting your business or even if you've been at it for some time now, today more than ever before, the urge to compare yourself to your competition or even people around you is too high. I think that the rise of social media has a play in it.

In this short podcast, I tell you why you fall into it and what you can do to reduce and even alleviate this crazy habit.

Please listen and let me know what you think?

XO, Cindy

If you’ll like us to take a look at your brand, book a free call here

How your style impacts your personal brand.

Your personal brand is a reflection of who you are and how you present yourself to the world. It’s not just a label; it’s the emotions and perceptions people associate with you. When someone hears your name, what thoughts or feelings arise? What impression do you leave behind? Personal branding shapes how others perceive your talents, potential, and authenticity.

Personal style, on the other hand, is the external representation of your personal brand. It’s an extension, a visible accessory that defines and enhances your identity. While some argue that appearance is overrated, the reality is that society often judges on first impressions. The way you present yourself matters—it’s not about pretending to be someone you’re not, but about amplifying who you truly are.

Think of it this way: you’re at a networking event and meet a woman who claims to be a hairstylist and fashion guru. However, her attire is mismatched, her hair looks unkempt, and her overall presentation lacks polish. Would you trust her expertise? Now imagine meeting someone else at the same event, also claiming to be a hairstylist and fashion expert. This person is well-dressed, with impeccable hair and thoughtfully chosen accessories. Would you be more inclined to seek her advice? Chances are, the latter person leaves a stronger, more professional impression.

The Intersection of Style and Personal Branding

Your personal brand is not about trying to fit into someone else’s mold—it’s about showing up as your authentic self. Your style becomes a tool to communicate that authenticity and create a lasting impression. Whether you’re a hairstylist, fashion designer, artist, or entrepreneur, how you present yourself should align with the qualities and values you want others to see in you.

Defining your personal brand is an introspective and creative process. Start by asking yourself:

• What qualities do I have that make my business or service stand out?

• What makes people enjoy being around me?

• What do I want to be known for?

• What emotions do I want to evoke in others?

Tips to Get Started

1. Identify Your Brand with Three Words
   Think of three adjectives that best describe you and the image you want to project. These words will influence everything—from how you dress to the energy you bring into a room.

2. Create a Mood Board
   Use tools like Pinterest to gather inspiration. Choose colors, styles, and elements that align with your three descriptive words. Let these become your style compass.

3. Perform a Style Audit
   Take a look at your wardrobe. Does it reflect the personal brand you want to portray? If not, it’s time to revamp. Curate pieces that align with your goals and replace items that don’t resonate with your brand identity. A style audit ensures consistency in how you present yourself.

4. Add Personality to Your Wardrobe
   Experiment with brighter colors and unique accessories. Statement necklaces, shoes, or bags can spark conversations and set you apart in a crowd.

5. Seek Professional Guidance
   If budget allows, consult a personal stylist. They can help bridge the gap between your desired brand and your current look, ensuring your appearance aligns with your vision.

6. Energy is Key
   Remember, your vibe is 75% of the impression you leave. A positive and confident demeanor can amplify the impact of your personal style.

The Bigger Picture

Your personal brand extends beyond your wardrobe. Those three words will guide everything you do—your business cards, website, blog, and social media presence. Consistency across these platforms helps others clearly understand what you’re about and builds trust in your expertise.

Above all, authenticity is crucial. Trying to emulate someone else’s style or brand won’t resonate in the long run. Take time to discover and embrace your unique qualities. The right people will naturally be drawn to you.

So own your style, own your brand, and have fun with the journey—it’s all part of showcasing the best version of yourself to the world!

If you’d like personalized help with defining or refining your personal brand, book a free call here.