About

Hi, I’m Cindy

I believe a brand is more than a pretty logo — it’s the clarity, confidence, and voice behind your business. I help design-driven female entrepreneurs clarify their brand, elevate their message, and create visuals that feel aligned, confident, and unforgettable.

My Journey in Branding

I built Indoka Creative because I noticed something: many entrepreneurs pour love into their businesses—beautiful visuals, hopeful messaging—but still feel unseen, unclear, or uncertain about how to stand out. I also noticed a repeated problem: brands often look beautiful, but feel disconnected.

So I asked myself: What if clarity came first?
Why design without strategy or purpose? That question became the heartbeat of my work.

After 18+ years working across event, marketing, business development, and creativity, my West African heritage and international life between Austin, Aix-en-Provence, and Abidjan taught me to see brands through cultural lenses — and helped me understand how visual and verbal identity can cross borders with nuance and authenticity. I also realized that clarity must come first. Before logos. Before websites. Before long timelines. That shift towards clarity is what every strong brand needs.

Cindy Maleombho, brand clarity and strategy consultant for female entrepreneurs
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
— Maya Angelou
YSL perfume that a woman entrepreneur would wear

What I do differently:

  • I work one-on-one. You work directly with me. No layers, no miscommunication.

  • My approach always starts with clarity — whether through the Brand Audit or the Brand Intensive — so every design decision that follows feels intentional and true to your story.

  • I use tools smartly — including AI where it helps efficiency — but your brand’s voice, visual direction, and human insight are always led by me.

  • I limit clients so I can give full attention. Each project is an investment, and I make sure you get value, confidence, and transformation.

WHO YOU ARE:

You’re a design-conscious, value-driven female entrepreneur. Perhaps your brand visuals are nice already, but something feels fuzzy or disconnected. Or you know what you want, but don’t yet have the messages, design, or strategy that truly reflect you. You want clarity, confidence, and design that doesn’t just look good — it convinces, connects, and converts.
Start with clarity ➝

Workspace setup  for brand strategy session

Indoka

Indoka comes from my Central African roots — a word used when a young person transitions into a new chapter of life. It’s symbolic of a new brand identity, a new you.

Our logo is inspired by the Adinkrahene symbol from Akan culture — representing leadership and inspiration. I chose this not just for beauty, but for meaning: every brand I help build is elevated, purposeful, and aligned with vision.

Let’s Get Started

If you feel unseen, unheard, or off-brand, you’re not alone. I offer two powerful paths to begin:

  • The BrandCheck - our Brand Audit — 90 minutes to pinpoint what’s holding your brand back, and a clear action plan.

  • The Clarity - our Brand Intensive — one day of deep strategy, messaging, and visual direction to transform the way you show up.

Spots are limited.

Start with clarity ➝
visual identity redesign for hotel particulier Abidjan brand
my work
brand strategy for Loza Maleombho brand
my work
brand strategy for yioma Abidjan
my work