What do you want your customers to feel when they meet you?

Hey there,

Today, let’s dive into something that is essential for your business success: Internal Branding. Internal branding is the backbone of your brand – it shapes everything from your strategy to your marketing to how you communicate with your customers. A solid internal brand leads to a clear, consistent message, and ultimately, a loyal customer base. And while attracting customers is great, isn’t it even better to have them come back for more?

Internal branding is built on your differentiators. So, how do you stand out from your competition?

1. Your Brand Essence:

Your brand essence is the feeling people associate with your brand – it drives everything in your business. It’s the core of your brand!

For example:

• When you drive a Jeep, it feels adventurous.

• When you visit Disney World with your family, it feels magical.

What do you want your customers to feel when they engage with your brand?

2. Your Brand Values:

Your values are the principles that guide your actions and decisions. These are the non-negotiables, the things you stand for and against. Once these are defined, it becomes easier to communicate to your customers what you believe in and how you do business.

WHAT DO YOU WANT YOUR CUSTOMERS TO "FEEL" WHEN THEY GET IN TOUCH WITH YOUR BRAND?

3. Your Unique Selling Proposition (USP) – Your Brand Promise:

What makes you different? What’s your special sauce? Your USP is what sets you apart from everyone else and tells your customers exactly what they can expect from you.

4. Your Positioning:

Positioning is how your brand is perceived in the minds of your audience — your tribe. How do your customers see you?

To figure this out, ask yourself these questions:

• How is your brand positioned right now?

• How does your competition position themselves?

• What makes you different from your competition?

5. Your Brand Voice:

Your brand voice is crucial for building a connection with your customers. But to find your voice, you need to understand who your customers are. Take the time to really get to know them. Your brand voice allows you to communicate with them in a way they can relate to. The more data you gather, the more you’ll refine your voice over time. So, don’t stress too much if it evolves – it’s a journey.

I know this blog is getting a bit long, so I’ll leave you with these key thoughts for now. Join me next time when we’ll dive into external branding!

Wishing you a beautiful day, Xo, Cindy

P.S. Don’t forget to connect with me on Instagram – I’d love to chat! 💋

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Xo, Cindy