What do you want your customers to feel when they meet you?

Hello there,

Today I’m going to talk to you about Internal Branding. Internal branding is the root and the pillar of your brand. It's what will drive everything you’ll do in your business strategy, your marketing strategy, your communication strategy, etc. A clear internal branding = a more precise message and ultimately plenty of loyal customers. At the end of the day you want tons of customers, but what better gift than to end up with repeat and loyal customers, right?

Internal branding consists of your differentiators: how do you differentiate yourself from your competition?

1. Your brand essence:

Your brand essence is what people will say about you; this will drive everything in your business. It’s your brand!

For instance,

When you drive a Jeep, or you see somebody driving a Jeep it feels >> adventurous
When you travel to Disney world with your family, it feels >> magical

WHAT DO YOU WANT YOUR CUSTOMERS TO "FEEL" WHEN THEY GET IN TOUCH WITH YOUR BRAND?

2. Your brand values:

These are principles you'll lead by—what you'll not budge on (please take some time to define these). When your values are set, it’s easier to let people know what you stand for and/or what you stand against.

3. Your unique selling proposition (USP), your brand promise:

What's your special sauce? What makes you different from others? What do you promise your customers?

4. Your positioning:

It's the process of positioning your company in the mind of your tribe — your customers. How do they see you?
To create your positioning, you need to know:

•     How is your brand positioned right now?

•     What is your competition's positioning?

•     What are you doing that’s different from your competition?

5. Your brand voice:

You need to nail this, but to do so, you need to know who your customers are. Please, please, please take some time to research them. If you need help with this, you can always reach out to me here, and I’ll be happy to help you.

Your brand voice will help you connect on a deeper level with your customers. You'll be able to talk directly to them. They would be able to understand you, they would be able to relate to you. So work hard to perfect it and don’t sweat it. As you move along in your business journey, you'll have more data, and consequently, your voice might change a little as well. So don’t be too hard on yourself.

This blog post is getting a little bit too long, so I'll leave you with these thoughts. See you next time for the external branding part.

Have a beautiful day,
Xo, Cindy

Oh, don't forget to join me on Instagram; I would love to connect. 💋

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Xo, Cindy